Lux Heating

We got down to work, the team researched the competition and other similar businesses on a worldwide scale. Very early on we noted most brands would follow a red and blue aesthetic with a high-contrast and a light theme website. We wanted to avoid this at all costs wherever possible, so we landed on a goal to follow a gold aesthetic that provides the premium look the customer was looking for. We generated multiple logo mock-ups until we found one that matched what we were looking for. Parallel to it, we started building the website using Server Side Rendering technology to allow us to have dynamic information within it, while still performing blazing fast with customer's experience and SEO. It was all built using Next JS and Pure CSS using some 3D Work to bring the website to life on the desktop version.